Hooped Earrings

Print Design, Illustration, Editorial, Branding, Logo Design

Hooped Designer Earrings is a fictional company I developed. I drew inspiration from online Instagram shops, which I reflected in my ad mockup.

I also drew inspiration from the Y2k aesthetic, which is known to feature bold lettering and color. I manifested this by using a bold font on the cards and ad, as well as a hot pink, pastel pink and gold color palette.

Overall I was satisfied with my design since it seems to reflects a youthful period with a heavily feminine story.